The 21st Century is a Visual Universe.
Innovations like Infographics, Instagram, Pinterest, and Canva are trending due to their use of Photos, Graphics, Shapes, and Colors.
Why is BEING VISUAL the way to go today?
One, because OUR BODY says so!
According to 3M Corporation and Zabisco, 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text. Let’s also note Albert Mehrabian’s 7-38-55 Rule in Human Communication that 55% of Audience Reaction is mostly based on Visual Impact. This includes body language, appearance, etc.
Two, because STATISTICS say so!
Based on Twitter’s data, Tweets that have Photos experience 5% more engagement compared with other content (e.g. video, quote, hashtag, etc.). Even in Facebook, posts with photos garner 54% of user attention.
Three, because OUR TIME says so!
Nowadays, everyone is on the go and not all have the time to contemplate the things around us. Marketers have to hook consumers within a Blink of an Eye. The Solution? Put up Big Picture Signs, Big Fonts, Big Endorsers, Big Promos to gain Big Revenue.
And Four, because BUSINESSES say so!
According to ecornell.com, Images that are relevant to the Message and Audience can improve the Quality and Speed of Learning, Retention, and Better Convey Meaning.
With its immediate hook and value-adding factor, being Visual is critical today. Many businesses and individuals have maximized this phenomenon to enhance their professional or personal practice.
The Learning and Development Industry has also used images and graphics to create dynamic and productive sessions.
Discussions and Self-reflection have become deeper with Photos representing emotions, thoughts, and memories as applied in both Personal and Professional Coaching.
An example of how Visuals are used as a Powerful Coaching Tool is The Coaching Game by Points of You™ as described here by Marcy Nelson-Garrision, a creativity coach, visual artist and product entrepreneur.
The Coaching Game and Punctum are Award-Winning Tools that engage participants with fun, creative, striking visuals, and self-coaching process.
These unique tools are amazing on their own but amazing when experienced with another — specifically with a Coach.
It goes to show that Pictures are not just worth a thousand words but also a thousand ideas.
Keep Moving Forward.